While corduroy may forever evoke memories of iconic characters from the past, like the effortless style of Jane Birkin, this year’s iteration of cords offers a more modern take on the fabric. Instead of the exaggerated bell-bottoms that defined the ’70s, the key trend is a relaxed, baggy fit reminiscent of today’s popular denim styles. As Laura Hawkins noted in Vogue earlier this year, this silhouette transforms cords from costume to chic: “Imagine a more laid-back music teacher on a date rather than a rock star at Woodstock; think of an older Jane Birkin in slouchy chocolate cords rather than her younger self in a tailored three-piece with skinny flares.”
The resurgence of corduroy gained momentum when The Row reimagined this classic staple in its spring/summer 2024 collection, showcasing baggy trousers in rich burnt orange and scarlet hues that draped elegantly at the ankles. Miu Miu also played a pivotal role in reviving cords, introducing pea coats, miniskirts, and overskirts in warm, biscuit-like tones. This revival has been mirrored in high street fashion, with brands like J.Crew, Madewell, and Banana Republic embracing the trend in their winter collections.
While the word “corduroy” might bring to mind images of vintage flares and bohemian decor, it actually has roots in the minimalist ’90s, too. Carolyn Bessette-Kennedy was known for her affinity for cropped toffee cords, typically styled with a sleek black rollneck and chocolate leather loafers. Another style icon for inspiration is Jane Birkin, who seamlessly paired cord trousers with the effortless allure of French-girl chic.
This season has seen plenty of nods to the ’70s, particularly through Chemena Kamali’s work at Chloé, though these references are reinterpreted for a contemporary audience in 2024. So while we may be embracing warm earthy tones and investing in suede protector, no one will mistake us for heading to a retro-themed concert. When styling these baggy cords, simply swap out your oversized jeans for a pair of loose cords; they work beautifully with everyday staples, such as The Row’s oversized tees. Dakota Johnson perfectly embodies this aesthetic in her cinnamon cords, which she styled with a classic white tee, a red jumper draped over her shoulders, a baseball cap, and sporty Adidas trainers.
